the persona of a corporation which is designed to accord with and facilitate the attainment of business objectives(Wikipedia)
The past decade has seen a considerable increase in brand development focussing on Corporate Identity.
Is a brand positioned correctly to reflect the corporate persona its culture, and cause the right reaction within the hearts and minds of the target market?
Is a brand unique, prominent and will it be recalled across communications channels?
These types of questions are given much attention from marketing and communications experts and often result in tangible enhancements to corporate signage, and messaging across digital, BTL and ATL channels, but they are rarely considered in depth during an office refurbishment or fit out.
Aligning interior design to accurately convey corporate identity plays a critical role in this process. Regardless of a companies size, its corporate space conveys persona and can substantially influence both employees and consumers in their decision making.
Small to medium sized companies that put effort and thought into their brand requirement when designing their office space have considerable advantage over their competitors. The impact of well placed branding, continuity on a branded color scheme, and well place reminders about a companies mission not only affirm to employees that they are in the right place, but they reinforce the company mission and purpose dramatically.
Does your corporate space meet the needs of your employees?
Will a consumer who enters your space for the first time, know without doubt what brands you represent?
Does your space convey credibility, trust, sincerity and other elements of your corporate culture correctly?
Interior Design is not just about refurbishing your space to be more functional, productive and cost efficient. A good interior design will vary and must accommodate the special needs and requirements of your corporate identity and business. And every business is different:
Are you a technology firm? Do you need to convey a cutting edge or post modern atmosphere? – here we understand such a brief to be about simplicity and ensuring that every element of the design has a role and function but that all components in their collective are not overwhelming.
Are you a law firm that needs to convey authority, power and control? – perhaps this brief could be translated by looking at more traditional furniture systems and fittings. A touch of leather, polished wood cadenzas and bookshelves hosting reference material.
Do you specialize in financial services where conveying stability and success are a pre-requisite to doing business? – perhaps this brief is about landmark features or installations, big branding and cadenza’s hosting photo’s of some of the more recognizable clients.
A good commercial interior designer can work with you to engineer an environment, to bring ideas to the table that accurately convey your brand identity while ensuring a functional, productive and cost efficient atmosphere.